Education

Education is at the heart of every brand. Your audience must understand your brand and the products it provides. This was true with Proov, a women’s health start up. Proov had some big shoes to fill in terms of education. Things like hormones, fertility, and general women’s wellness has a serious lack of education. It was time to make a splash in helping women understand their bodies a little more, and what better way to do this than through sophisticated - yet fun - infographics.